Mastering B2B Email

A lot of companies have mastered the basics of testing, automation, and personalization. But how do you move beyond the basics and create innovative, effective campaigns? It turns out that the key isn’t more data, it’s your ability to see opportunities in the data and improvise within your campaigns. Like a good jazz musician, email marketers need to train their ear to hear what the data is saying, test out interesting, sometimes scary, ideas, and trust their gut to make creative decisions that can push their email programs to the limits.